sometimes the best way to get introduced to someone is through a friend. The same can hold true for brands.

Unilever: NEXXUS Relaunch

Reconnecting with a brand that's been on radio silence for more than 7 years.

First things first, new visual guidelines. Everything thing from logo, product and active ingredient treatment to composition rules for online and instore elements.

Next came a consumer promotion idea to get the word out there that the brand was not only still around, but back with a new formula and better than ever. We identified Banana Republic as the perfect partner based on social listening of our desired target. We hosted in-store luxury after-hours events with complimentary hair & fashion style consults to help her craft a complete look from head to toe.

Since NEXXUS began as the original New York Salon brand, a NEXXUS pop-up salon in NYC was a natural step to take. Exclusive access was given to those who engaged with the brand through our launch with Banana Republic and online giving women another reason to fall in love with NEXXUS all over again.