Design the category based on a shoppers lifestyle rather than product form.

Store of the Future Concept

A holistic look at how to merging digital and physical retail and brand experiences across the beauty category.

In most cases the beauty category is extremely brand-centric and as a result can be hard to navigate if you don't know exactly what product you need or want.

This concept explored the idea of organizing products around experiences, occasions, and needs. Want to explore and play with the latest and greatest products from your favorite brands? Right this way. Looking for the perfect day-to-night look? Here you go. Struggling with dry skin and nothing you've tried has worked? Not a problem, we can develop a custom regimen that works with your unique skin type.